Journal
Notes on social audio
Short reads on VoiceMemes, voice messages, and what makes a clip worth sharing.
What is a VoiceMeme?
Photos have memes, text has memes — now sound does too. Here's what actually makes a clip a VoiceMeme, and why the difference matters.
Read moreHow to record a voice note people actually open
Most unopened voice messages die in the first three seconds. A few small habits make people press play, and keep listening.
Read moreThe etiquette of sending (and replying to) voice messages
Voice messages have unwritten rules, same as texting did once. A few of them, and why they exist.
Read moreA short history of social audio
From answering machines to voice notes to a feed of ten-second clips — how audio became something you scroll.
Read moreThe first two seconds: how to open a great VooMe
On a feed where the next clip is one tap away, the opening of a VooMe is doing almost all the work. Here's what that means in practice.
Read more